Početna » Synthesis 2015 - International Scientific Conference of IT and Business-Related Research » Modern Forms of Entrepreneurship and Investment
- The Use of the Internet and Development Perspectives
- Information Security and Cryptographic Applications
- Applied Informatics and Education
- Energy Efficiency and Distributed Systems
- Advanced Engineering Systems
- Contemporary Business and Management
- Finance and Banking
- Tourism and Hospitality
- Marketing and Trade
- Geographic Information Systems
- Modern Forms of Entrepreneurship and Investment
- Human Resource Management
- Accounting and Insurance
- Business Law
- Language for Specific Purposes (LSP)
Marketing program preduzetničkih sportskih škola
Abstract:
Preduzetništvo, posmatrano kao sposobnost pojedinca da identifikuje i iskoristi poslovne prilike, razvija se i na području sporta. Bivši uspešni sportisti, sportski menadžeri, ljubitelji sporta i druge osobe koje u oblasti sporta vide šansu za samozapošljavanje i ostvarivanje profita - otvaraju sportske škole, sportske akademije, pa čak i celovita sportska društva. U našoj zemlji je osnovan veliki broj škola plivanja, vaterpola, tenisa, košarke, fudbala, itd. Njihovi vlasnici - sportski preduzetnici, moraju u okviru svojih biznis planova, veliku pažnju posvetiti marketing planu i programu. To će im pomoći da uspešno realizuju svoje poslovno - sportske ciljeve. Celovit marketing program sportskih škola, uključuje: marketing istraživanje, marketing miks (7P) i prodajne aktivnosti.
CITATION:
IEEE format
M. Gašović, R. Ilić, “Marketing program preduzetničkih sportskih škola ,” in Synthesis 2015 - International Scientific Conference of IT and Business-Related Research, Belgrade, Singidunum University, Serbia, 2015, pp. 629-632. doi:10.15308/Synthesis-2015-629-632
APA format
Gašović, M., Ilić, R. (2015). Marketing program preduzetničkih sportskih škola . Paper presented at Synthesis 2015 - International Scientific Conference of IT and Business-Related Research. doi:10.15308/Synthesis-2015-629-632
BibTeX format
Download
RefWorks Tagged format
Download
