MARKETING
Papers:
ZNAČAJ UPOTREBE INTERNET DRUŠTVENIH MREŽA U PROCESU DOSTIZANJA ODRŽIVE KONKURENTNE PREDNOSTI (Year: 2014)- MARKETING E -KASTEMERIZACIJE I RAZVOJ INTERNETA – SRBIJA (Year: 2014)
- PRIMENA INTERNETA KOD MUŠKARACA I ŽENA U SRBIJI (Year: 2014)
- UTICAJ INFORMACIONIH TEHNOLOGIJA NA MARKETING U TURIZMU BOSNE I HERCEGOVINE (Year: 2014)
- PRIKRIVENI MARKETING (Year: 2014)
- SUBLIMINALNE PORUKE I MARKETING (Year: 2014)
- ULOGA DIGITALNOG MARKETINGA U OČUVANJU KULTURNO-ISTORIJSKE BAŠTINE SRBIJE (Year: 2014)
- SOCIAL MEDIA AS A TOOL OF DESTINATION MARKETING ORGANISATIONS (Year: 2014)
- THE IMPLEMENTATION OF ONLINE MARKETING AS AN IMPORTANT REQUISITE FOR GAINING COMPETITIVE ADVANTAGE (Year: 2014)
- INTERNET MARKETING I MEDIJSKA PROMOCIJA OBRAZOVNIH USTANOVA (Year: 2014)
- OD TRADICIONALNOG KA ELEKTRONSKOM WORD-OF-MOUTH MARKETINGU (Year: 2015)
- THE ROLE AND IMPORTANCE OF SOCIAL MEDIA IN PROMOTING MUSIC FESTIVALS (Year: 2015)
- THE USE OF THE INTERNET IN DIRECT MARKETING: ADVANTAGES, RESULTS AND LIMITATIONS (Year: 2015)
- MARKETING PROGRAM PREDUZETNIČKIH SPORTSKIH ŠKOLA
(Year: 2015)
- COMPARATIVE ANALYSIS OF FACEBOOK AND COMMUNICATION ACTIVITIES OF THE MOUNTAIN HOTELS IN STARA PLANINA, KOPAONIK AND ZLATIBOR (Year: 2015)
- ONLINE SALE AS A SUBFUNCTION OF INTERNET MARKETING (Year: 2016)
- SYSTEM ISSUES AND REQUIREMENTS OF HOTEL MARKETING MANAGEMENT (Year: 2016)
- A ROLE OF SOCIAL NETWORKS IN CREATING A MARKETING CONCEPT OF HOTEL COMPANIES (Year: 2016)
- EFFECTIVE USE OF E-MAIL MARKETING ON EXAMPLE OF SMALL AND MEDIUM-SIZED ENTERPRISES IN SERBIA (Year: 2018)
- THE ROLE OF ONLINE INFORMATION SOURCES IN PROMOTING BANJA LUKA CITY BRAND: REPORT ON THE MAIN TARGET GROUPS BY COUNTRY OF ORIGIN (Year: 2018)
- OPTIMIZATION OF DIGITAL MARKETING PROCESSES THROUGH MODELING OF LEAD-SCORING (Year: 2019)
- BENEFITS OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN MARKETING (Year: 2019)
- POLITICAL COMMUNICATION IN SERBIA – DIGITAL VERSUS TRADITIONAL MEDIA (Year: 2023)
- ADVANCED TECHNOLOGIES AS A FRAMEWORK FOR SUSTAINABLE MARKETING CAMPAIGNS (AI APPLICATION IN NEUROMARKETING) (Year: 2023)
- SPONSORSHIP APPLICATIONS IN DIGITAL SPORTS MARKETING (Year: 2023)
- THE FUTURE IS NOW: LEVERAGING BUILDING INFORMATION MODELING (BIM) FOR MARKETING SUCCESS (Year: 2024)
