Početna » Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research » E-Marketing
- The Internet and Development Perspectives
- Advanced Computing and Cloud Computing
- Cryptography and Security
- Energy Efficiency and Distributed Systems
- Geographic Information Systems
- Advanced Engineering Systems
- E-Business
- E-Banking
- E-Commerce
- E-Marketing
- E-Governance
- ICT in Foreign Language Learning and Teaching
- ICT in Tourism & Hospitality
- ICT in Physical Education and Sport Science
Online Sale as a Subfunction of Internet Marketing
Keywords:
online sales, internet marketing; online presentations, online negotiation, sales web site
Abstract:
In the traditional sense, sales imply a set of activities and tasks undertaken by companies to realise the selling of products and services. According to the marketing business orientation, a sale is the final marketing program of a given company. Modern companies implement marketing activities, including sales over the Internet as a powerful global media. This has led to a theoretical and practical shaping of Internet marketing as a new marketing form. In accordance with the concept of Internet marketing, selling becomes a sub-function of Internet marketing, that is, online sales.
CITATION:
IEEE format
M. Gašović, A. Muhović, N. Ćurčić, “Online Sale as a Subfunction of Internet Marketing,” in Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research, Belgrade, Singidunum University, Serbia, 2016, pp. 501-506. doi:10.15308/Sinteza-2016-501-506
APA format
Gašović, M., Muhović, A., Ćurčić, N. (2016). Online Sale as a Subfunction of Internet Marketing. Paper presented at Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research. doi:10.15308/Sinteza-2016-501-506
BibTeX format
Download
RefWorks Tagged format
Download
