Abstract:
In this paper, the main marketing management processes, their changes
under the influence of Web 3.0 services and user behavior, information
technologies that are currently used in hotels, and the influence of big data
analytics systems, are discussed. Many hotels today are struggling with their
data, so in this paper we want to better understand the problems and issues
that hotels are facing, as well as to gather their requirements for future big
data analytic systems. Since problems are arising with the size of the hotel, in
this paper only small sized hotel will be analyzed. Despite the advantages that
big data analytic applications bring, they still did not find wider application
in hotels. In order to analyze issues implementing big data analytic system
within hotels, in this study small sized hotel, located in Belgrade, is analyzed.
CITATION:
IEEE format
J. Đaković, A. Njeguš, N. Milović, “System Issues and Requirements of Hotel Marketing Management,” in Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research, Belgrade, Singidunum University, Serbia, 2016, pp. 533-537. doi:10.15308/Sinteza-2016-533-537
APA format
Đaković, J., Njeguš, A., Milović, N. (2016). System Issues and Requirements of Hotel Marketing Management. Paper presented at Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research. doi:10.15308/Sinteza-2016-533-537