The Future Is Now: Leveraging Building Information Modeling (BIM) for Marketing Success


DOI: https://doi.org/10.15308/Sinteza-2024-38-44
Authors:
Nikola Jović
Jelena Gajić

Download full paper

Keywords:
Building Information Modeling, AEC Industry, Digital Marketing, Strategy Adaptation, Technological Integration


Abstract:
Architecture, Engineering and Construction (AEC) industry is rapidly evolving. Building Information Modeling (BIM) represents a digital transformation of AEC industry and is improving project execution by enhancing efficiency, transparency, quality and cost effectiveness. This paper investigates applications of marketing of BIM, addressing the necessity for change in industry mindset in response to digital revolution. Driven by desire to maximize the potential of BIM experts and companies, this article identifies the key challenges they may face from a marketing perspective. The aim is to bridge a gap between engineering and marketing needs. Article includes data from global investment trends of construction industry, BIM adoption rates and evolution of marketing within the industry, revealing a significant lag in digital marketing compared to other sectors. Findings show that while BIM unlocks substantial operation advantages, it is not up to its full potential due to inadequate marketing strategies. This paper offers a new modern approach to marketing in AEC industry, emphasizing education, investment in innovation, and smart usage of social medias, to align with digital nature of BIM. Insights not only contribute to theoretical marketing, but also are crucial to pioneers aiming to leverage BIM for competitive advantage.

CITATION:

IEEE format

N. Jović, J. Gajić , “The Future Is Now: Leveraging Building Information Modeling (BIM) for Marketing Success,” in Sinteza 2024 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2024, pp. 38-44. doi:10.15308/Sinteza-2024-38-44

APA format

Jović, N., Gajić , J. (2024). The Future Is Now: Leveraging Building Information Modeling (BIM) for Marketing Success. Paper presented at Sinteza 2024 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2024-38-44

BibTeX format
Download

RefWorks Tagged format
Download