Key Drivers of AI Implementation in Strategic Management

Keywords:
Strategic Management, AI Implementation Drivers

Abstract:
Strategic management is defined as a set of analyses, decisions, and actions that an organization undertakes to create and sustain a competitive advantage. Competitive advantage refers to the superiority that one organization gains over others by delivering greater value to customers through its products or services. Artificial intelligence plays a significant role in both strategic planning and the achievement of competitive advantage. The aim of this paper is to examine the application of AI across various business processes and to provide an overview of studies that identify the key drivers of AI adoption. These drivers include sustainability, productivity, accuracy, speed, customer satisfaction, well-being, decision-making, and cost reduction.

CITATION:

IEEE format

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A. Radulović, “Key Drivers of AI Implementation in Strategic Management,” in Sinteza 2026 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2026, pp. 414-420. doi:10.15308/Sinteza-2026-414-420

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Radulović, A. (2026). Key Drivers of AI Implementation in Strategic Management. Paper presented at Sinteza 2026 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2026-414-420

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