SHARING ECONOMY – DISRUPTIVE INTERNET BASED BUSINESS MODELS OF THE FUTURE




Abstract:
Technology-enabled, peer-to-peer and business-to-peer platforms, commonly referred to as the “sharing economy”, have grown exponentially in the past several years. These platforms offer feedback mechanisms to their users, are efficient in gaining their trust and are thus perceived as reliable providers of services and at lower prices compared to traditional service providers. The effects of these new business models are astonishing – no more than five-yearold company Uber operates in more than 250 cities all over the world and its estimated value is over $40 billion. However, such a huge success has also some downsides. First of them is the problem with the security of the data exchanged on the platforms. Secondly, collaborative platforms are difficult to monitor. Technology is the key driver of the sharing economy. At the same time, the sharing economy can significantly contribute to the technology on which it was built – by making it more popular to the wider audience. The sharing economy has proven to be successful in generating profit to their owners, but the question is will it be as successful in maintaining the trust of the consumers by ensuring their security.

CITATION:

IEEE format

N. Jovanović, D. Buvac, I. Matić, S. Kocić, “Sharing Economy – Disruptive Internet Based Business Models Of The Future,” in Sinteza 2017 - International Scientific Conference on Information Technology and Data Related Research, Belgrade, Singidunum University, Serbia, 2017, pp. 110-114. doi:10.15308/Sinteza-2017-110-114

APA format

Jovanović, N., Buvac, D., Matić, I., Kocić, S. (2017). Sharing Economy – Disruptive Internet Based Business Models Of The Future. Paper presented at Sinteza 2017 - International Scientific Conference on Information Technology and Data Related Research. doi:10.15308/Sinteza-2017-110-114

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