Today the world is characterized by the process of globalization, which is a reflection of technological development and market liberalization. These days information is a key resource and knowledge, ability to apply the new achievements and improvement are essential prerequisite for gaining competitive advantage.
The Internet аs a marketing channel, it is interactive and available and can be integrated with all the elements of marketing. Online marketing is a powerful tool for all companies, whether small or big. In the future every company wishing to increase its competition will have to use online marketing in order to get closer to its consumers and try to better understand them. Online marketing will very likely bring about improvement in sale, in the communication of information about the company and its products, in the delivery of products and services and will create more efficient and effective relations with the clients. This way, online marketing will become a successful business model for most of the companies and those that will fail to accept this model will lose a great part of the market.
D. Blazheska, V. Boskovska, “The implementation of online marketing as an important requisite for gaining competitive advantage,” in Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide, Belgrade, Singidunum University, Serbia, 2014, pp. 121-124. doi: 10.15308/sinteza-2014-121-124
Blazheska, D., Boskovska, V. (2014). The implementation of online marketing as an important requisite for gaining competitive advantage. Paper presented at Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide. doi:10.15308/sinteza-2014-121-124