@conference{Bla2014, author = {Blazheska, D., Boskovska, V.}, title = {The implementation of online marketing as an important requisite for gaining competitive advantage}, booktitle = {Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide}, year = 2014, doi = {10.15308/sinteza-2014-121-124}, pages = {121-124} }