Abstract:
One-to-one communication and business concepts which emerged in the
period of introducing information and communications technologies (ICTs)
in business in the dawn of the New Economy of the early 2000, quickly
shifted to “many-to-many” and further on to “peer-to-peer” exchange and
collaborative consumption, pushed by the expansion of social networks, and
by the strong influence of economic and social factors. The sense of urgency
as a result of rapid population growth and resource depletion provoked the
need for establishing savvy business models which will help clever resource
use by utilizing peer-to-peer exchange. Moreover, the purpose of this paper
is also to present and analyze new business models which support collaborative
consumption as an important alternative for reestablishing customers’
trust and loyalty in organizations. Collaborative consumption as peer-topeer-
based access to creation, production, distribution, consumption and
trade of goods, services and information has become of a high importance
in business since it proved to lower costs of economic coordination within
online communities, to speed up the pace of communication among reference
groups of consumers, to contribute stronger communities, and to encourage
sustainable development.
CITATION:
IEEE format
J. Stanković, N. Kordić, S. Drašković, “Influence of Peer-to-Peer-Based Exchange on Creating New Business Models,” in Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research, Belgrade, Singidunum University, Serbia, 2016, pp. 376-381. doi:10.15308/Sinteza-2016-376-381
APA format
Stanković, J., Kordić, N., Drašković, S. (2016). Influence of Peer-to-Peer-Based Exchange on Creating New Business Models. Paper presented at Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research. doi:10.15308/Sinteza-2016-376-381