Web Application for Reading Encouragement Through Gamification

Keywords:
Big data, Business Analytics, Machine Learning, Apache Spark, Apache Hadoop

Abstract:
The aim of this paper is to present the basic characteristics of the big data concept, as well as its importance in the field of business analytics. The increase in data volume has led to a situation in which traditional systems for data collection, storage, processing, and visualization are no longer able to keep up with the amount of data, its variety, and velocity. This rapid data generation has resulted in new methodologies and techniques for storage of data, retrieval, management, and processing, which are collectively recognized as a scientific discipline known as big data. Its application is widespread, ranging from marketing and sales to medicine and transportation. The paper examines the main components of the systems that employ big data, including technologies like Apache Spark and Hadoop. Special attention is given to the application of machine learning methods and data analysis to support better business decision-making. It is concluded that the use of such technologies provides organizations with a competitive advantage through a better understanding of data and more efficient decision-making.

CITATION:

IEEE format

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T. Pešić, P. Spalević, A. Petrović, “Web Application for Reading Encouragement Through Gamification,” in Sinteza 2026 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2026, pp. 626-631. doi:10.15308/Sinteza-2026-626-631

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Pešić, T., Spalević, P., Petrović, A. (2026). Web Application for Reading Encouragement Through Gamification. Paper presented at Sinteza 2026 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2026-626-631

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