The Role of Social Networks in Secondary Education Students' Learning Behavior and Decision-Making

Keywords:
Secondary Education, Social Networks, Technology Acceptance Model, Students, Facebook, Instagram

Abstract:
The increasing use of social networking platforms has significantly reshaped students' communication patterns and learning behaviors, particularly in the post-COVID-19 digital environment. Although platforms such as Facebook and Instagram are widely used, their role in supporting educational activities is underexplored, especially among secondary education students in Greece. This study investigates the determinants shaping students' adoption and use of social networking platforms through the theoretical framework of the Technology Acceptance Model (TAM). Data were collected from a randomly selected sample of 312 secondary educational students in Greece was analysed to investigate their engagement with social networking platforms, focusing on Facebook and Instagram. The findings indicate that students use these platforms daily, primarily for communication and entertainment purposes while a considerable proportion also utilize them for educational activities. For Facebook, the analysis revealed substantial strong positive correlations between Perceived Usefulness (PU) and Perceived Ease of Use (PEoU) between Behavioral Intention (BI) and PU, and Actual Use (AU) and PU, and AU and BI. Similarly, Instagram demonstrated robust strong positive correlations were observed between PU and PEoU, BI and PEoU, BI and Attitudes (ATT), BI and PU, AU and PU, and AU and BI.

CITATION:

IEEE format

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D. Svarna, A. Nterekas, G. Ntereka, “The Role of Social Networks in Secondary Education Students' Learning Behavior and Decision-Making,” in Sinteza 2026 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2026, pp. 367-374. doi:10.15308/Sinteza-2026-367-374

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Svarna, D., Nterekas, A., Ntereka, G. (2026). The Role of Social Networks in Secondary Education Students' Learning Behavior and Decision-Making. Paper presented at Sinteza 2026 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2026-367-374

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