INTERNET AS A MEDIUM FOR IMPROVING ORGANIZATIONAL DEVELOPMENT




Abstract:
On the premise that internet may serve as a key foundation for organizational development, senior management of the HR agency decided to begin internet-based business process redesign. This involved improvement of organizational culture, corporate communications and client services. Adversary effect of current business practices between three countries (namely Serbia, Slovenia and Croatia) was reflected in duplication of services, increased conflicts, poor communication, waste of money and time and thus reduced operational effectiveness. Internet-based centralization of internal communication and shared services has become a framework for managing business process that enables senior management to remain at the forefront of business operations. Over a three months period, virtual headquarters has brought positive changes in physical environment and instigated integration of business units across different countries. Internet proved to be a key medium in the process of business redesign without impeding organizational ability to tailor services at local markets.

CITATION:

IEEE format

I. Mihajlović, L. Dražeta, “Internet as a medium for improving organizational development,” in Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide, Belgrade, Singidunum University, Serbia, 2014, pp. 288-291. doi:10.15308/sinteza-2014-288-291

APA format

Mihajlović, I., Dražeta, L. (2014). Internet as a medium for improving organizational development. Paper presented at Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide. doi:10.15308/sinteza-2014-288-291

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