INTELIGENTNI SISTEMI U VIZIJI POSTMODERNOG DIZAJNERA




Abstract:
Ideja da tehnologija može da bude inkorporirana u svakodnevno odevanje danas ne predstavlja više usamljenu viziju kao što je to bila u avangardnoj umetnosti i dizanu ranog XX veka, koji je na početku industrijalizacije zamišljao futurističko ruho poboljšano estetskim, funkcionim i vidljivim simboličkim vrednostima mehaničke tehnologije koja se rađala. „Nosiva tehnologija“, kao deo pametnih sistema, kroz minijaturizovane kompjutere i elektronske naprave već je uveliko prisutna. Svi angažovani futurolozi, teoretičari kulture i elektronskih medija, kao i naučnici i dizajneri koji se bave istraživanjem primene tehnoloških inovacija u modnom dizajnu i modnoj industriji, puni su elana i spekulacija o očekivanom omasovljenju nosive tehnologije u savremenom odevanju. U skladu sa tim, u XXI veku, povezanost između tela, odeće i tehnologije postala je briga širokog spektra komercijalnih, kulturoloških i akademskih disciplina. Sa druge strane, kao odgovor na industriju u kojoj dominira slika kao važan faktor medijske reprezentacije, razvoj i asimilacija novih tehnologija stvara i nove platforme komunikacije. Plasiranjem novih ideja kroz komunikaciju pokretnih slika, sajber prostor, uključujući i primenu interneta – globalne društvene mreže, šire se mogućnosti modne industije na svim nivoima: u modnom dizajnu, menadžmentu i marketingu. Ovaj rad analizira značaj i uticaj kompjuterizacije i elektronskih medija u modnoj industriji, posmatrano kroz potencijal i primenu digitalnih sistema i animacijske proizvodnje kao suštinskih segmenata u modnom dizajnu, modnoj prezentaciji, ali i on-line prodaji. Sve veća zastupljenost modnih blogova kao globalnog medija, takođe, otkriva nove platforme poslovanja u modnoj industriji, u modnom marketingu i brend menadžmentu. The idea that technology can be incorporated into everyday dress is no longer a rarefied vision, as it was for the early twentieth century art and design avanguard (who, in the wake of industrialisation, imagined futuristic attire enhanced by the aesthetics, functionality and perceived symbolic values of mechanical technologies), nor is it science-fiction anymore. Wearable technology through miniaturised computers and electronic devices is already present. Speculation, enthusiasm and debate on the anticipated ubiquity of wearable technology in contemporary dress is main consideration of all, futurologists, cultural theorists, electronic media theorists, as well as the scientists, artists and designers at the forefront of wearable technology research and development. Accordingly, in the twenty-first century the relationship between the body, dress and technology has become a concern for a wide-ranging spectrum of commercial, cultural and academic disciplines. Furthermore, in response to industry dominated by images as an important factor in media representation, development and assimilation of new technologies, also create new platforms of communication. By placement of new ideas through the communication of motion pictures, cyber space, Internet and global social networks, the possibilities of fashion industry expand on all levels: in fashion design, management and marketing. This paper analyzes the importance and impact of computerization and electronic media in the fashion industry, envisaged through the potential and application of digital systems and animation production as the core segments in fashion design, fashion presentation, and on-line sales. Proliferation of fashion blogs as a global media also reveals a new business platform in fashion industry, fashion marketing and brand management.

CITATION:

IEEE format

M. Kocareva Ranisavljev, “Inteligentni sistemi u viziji postmodernog dizajnera,” in Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide, Belgrade, Singidunum University, Serbia, 2014, pp. 872-877. doi: 10.15308/sinteza-2014-872-877 

APA format

Kocareva Ranisavljev, M. (2014). Inteligentni sistemi u viziji postmodernog dizajnera. Paper presented at Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide. doi:10.15308/sinteza-2014-872-877

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