ONLINE SALE AS A SUBFUNCTION OF INTERNET MARKETING




Abstract:
In the traditional sense, sales imply a set of activities and tasks undertaken by companies to realise the selling of products and services. According to the marketing business orientation, a sale is the final marketing program of a given company. Modern companies implement marketing activities, including sales over the Internet as a powerful global media. This has led to a theoretical and practical shaping of Internet marketing as a new marketing form. In accordance with the concept of Internet marketing, selling becomes a sub-function of Internet marketing, that is, online sales.

CITATION:

IEEE format

M. Gašović, A. Muhović, N. Ćurčić, “Online Sale as a Subfunction of Internet Marketing,” in Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research, Belgrade, Singidunum University, Serbia, 2016, pp. 501-506. doi:10.15308/Sinteza-2016-501-506

APA format

Gašović, M., Muhović, A., Ćurčić, N. (2016). Online Sale as a Subfunction of Internet Marketing. Paper presented at Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research. doi:10.15308/Sinteza-2016-501-506

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