CURRENT ISSUES AND COMPARATIVE ANALYSIS OF MOBILE BANKING IN SERBIA




Abstract:
The goal of this paper is to determine the level of mobile banking development in Serbia, and that is done through comparative analysis of mobile banking services offered by leading banks in Serbia. A criterion for the selection of the banks was the success in implementation of alternative channel management products (ACMP), and the highest profit on the basis of ACMP and total assets. The sample consists of the nine leading Serbian banks in ACMP. Moreover, the subject of analysis was the main issues, threats, and technology bases of mobile banking. Finally, the paper also considers the architecture of m-banking solution developed for the first digital bank owned by mobile operator.

CITATION:

IEEE format

L. Barjaktarović, A. Njeguš, S. Đurović, “Current Issues and Comparative Analysis of Mobile Banking in Serbia,” in Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research, Belgrade, Singidunum University, Serbia, 2016, pp. 453-459. doi:10.15308/Sinteza-2016-453-459

APA format

Barjaktarović, L., Njeguš, A., Đurović, S. (2016). Current Issues and Comparative Analysis of Mobile Banking in Serbia. Paper presented at Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research. doi:10.15308/Sinteza-2016-453-459

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