BIOMETRICS AS AN INTELLIGENT PART OF THE B2C ENVIRONMENT




Abstract:
This paper discusses the possibilities of behavioural biometrics in content analysis of the web site and the end user. By collecting data through the human - computer interface (mouse, keyboard or touch screen), it is possible to obtain a sufficient amount of information to reliably identify users. With precise identification it would be possible to develop an adaptive web site model, which would represent a great contribution to the B2C environment.

CITATION:

IEEE format

M. Tatović, S. Adamović, M. Milosavljević, “Biometrics as an Intelligent Part of the B2C Environment,” in Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research, Belgrade, Singidunum University, Serbia, 2016, pp. 161-164. doi:10.15308/Sinteza-2016-161-164

APA format

Tatović, M., Adamović, S., Milosavljević, M. (2016). Biometrics as an Intelligent Part of the B2C Environment. Paper presented at Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research. doi:10.15308/Sinteza-2016-161-164

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