@conference{Mih2024,
  author    = {Mihajlović, A., Gajić , J., Papić, T.},
  title     = {Analysis of the Cost-Effectiveness of the University Instagram Marketing Campaign Using A/B Testing},
  booktitle = {Sinteza 2024 - International Scientific Conference on Information Technology, Computer Science, and Data Science},
  year      = 2024,
  doi       = {10.15308/Sinteza-2024-266-273},
  pages     = {266-273}
}