@conference{Bor2014,
  author    = {Borovčanin, D.},
  title     = {IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT USING MODERN INFORMATION TECHNOLOGY IN HOTEL INDUSTRY},
  booktitle = {Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide},
  year      = 2014,
  doi       = {10.15308/sinteza-2014-1032-1035},
  pages     = {1032-1035}
}