@conference{Pav2025,
  author    = {Pavlović, A., Šarac, M.},
  title     = {The Impact of Artificial Intelligence in Marketing},
  booktitle = {Sinteza 2025 - International Scientific Conference on Information Technology, Computer Science, and Data Science},
  year      = 2025,
  doi       = {10.15308/Sinteza-2025-518-523},
  pages     = {518-523}
}