@conference{Jel2025,
  author    = {Jeličić, N., Vasić, I., Gajić , J., Mihajlović, A.},
  title     = {Artificial Intelligence in the Creative Industry: Strategic Implementation of Marketing Tools},
  booktitle = {Sinteza 2025 - International Scientific Conference on Information Technology, Computer Science, and Data Science},
  year      = 2025,
  doi       = {10.15308/Sinteza-2025-376-381},
  pages     = {376-381}
}