Development of Business Competencies Among Pharmacists Through the “Galiverse” Mobile Application




Abstract:
The COVID-19 pandemic and increased incidence of adverse events in healthcare have intensified global research into the impacts on healthcare professionals, including pharmacists. Recognizing the importance of business competencies such as communication, teamwork, and resilience, global regulations have highlighted these competencies to reduce staff turnover and enhance patient safety. In response, the pharmaceutical company Galenika A.D. Beograd developed "Galiverse," a mobile application to support its strategic pharmacy partners by providing an accessible tool for competency enhancement. The application content was created by a multidisciplinary team from two universities in Serbia based on a thorough review of the literature and guidelines for educational interventions in health. The content is accredited by the Health Council of Serbia. Since its launch in February 2023, the application has been adopted by 4,200 users, with 5,351 participating in accredited tests, achieving a 77.78% success rate. A total of 10,427 webinar views were also recorded. A survey revealed that 95.77% of users felt the application had improved their organisational, personal, and professional competencies, while 97.65% would recommend it to colleagues seeking development. The "Galiverse", which is aligned with regulatory requirements and ensures safe and reliable practices for the future, proved to be the most accessible tool for the development of business competencies among pharmacists in Serbia

CITATION:

IEEE format

I. Zimonjić, L. Dražeta, T. Milošević, “Development of Business Competencies Among Pharmacists Through the “Galiverse” Mobile Application,” in Sinteza 2024 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2024, pp. 234-239. doi:10.15308/Sinteza-2024-234-239

APA format

Zimonjić, I., Dražeta, L., Milošević, T. (2024). Development of Business Competencies Among Pharmacists Through the “Galiverse” Mobile Application. Paper presented at Sinteza 2024 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2024-234-239

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