Exploring the Application of Generative AI by YouTube Content Creators


DOI: https://doi.org/10.15308/Sinteza-2024-45-50
Authors:
Aleksandra Belačić
Slavko Alčaković

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Keywords:
Generative Artificial Intelligence, User-Generated Content, Video Content Creation, Online Videos, Video Platforms


Abstract:
The purpose of this paper is to examine the effectiveness of text prompt-based AI tools for content creation within the online video sphere. The theoretical part of the paper provides an overview of prevailing trends in the online video industry, explaining features such as short and vertical videos, and offers a detailed insight into the concept of generative AI and how all the major video platforms regulate the use of this new technology.The study's practical part displays the results of research carried out via a survey, involving 89 YouTube content creators. We asked these creators if they use artificial intelligence to help make different parts of their videos (like scripts, visuals, audio, and metadata). We also wanted to know if this AI-generated content changed how many people watched their videos and for how long they kept watching. The data gathered is shown in tables and carefully analyzed to determine which types of AI tools are the most beneficial for video creation.

CITATION:

IEEE format

A. Belačić, S. Alčaković, “Exploring the Application of Generative AI by YouTube Content Creators,” in Sinteza 2024 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2024, pp. 45-50. doi:10.15308/Sinteza-2024-45-50

APA format

Belačić, A., Alčaković, S. (2024). Exploring the Application of Generative AI by YouTube Content Creators. Paper presented at Sinteza 2024 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2024-45-50

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