The Role of Social Networks in the Communication of Medical Doctors During Covid-19 Pandemic

Keywords:
Public hospitals, social networks, Technology Acceptance Model, Covid-19

Abstract:
Social media have changed the way people communicate, exchange information, interact, and collaborate. The present research examines the factors influencing the use of social networks by doctors during the COVID-19 pandemic, using the Technology Acceptance Model (TAM). A random sample of 336 doctors working in public hospitals in Greece was used to shed some light on doctors’ preferences regarding the use of social networks such as Facebook and Twitter. Doctors reported that they used social networks during the COVID-19 pandemic to read research outputs uploaded by other medical staff and researchers. For both Facebook and Twitter, a positive strong correlation was found between Perceived Usefulness (PU) and Perceived Ease of Use (PEoU). Moreover, Behavioural Intention (BI) was positively related to PEoU and PEoU was positively related to Actual Use (AU). A strong positive correlation was found between BI and AU for Facebook. Finally, BI was positively related to PU, and PU was positively related to AU for Twitter.

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A. Nterekas, C. Dr. Melas, G. Ntereka, V. Moustakis, “The Role of Social Networks in the Communication of Medical Doctors During Covid-19 Pandemic,” in Sinteza 2023 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2023, pp. 191-198. doi:10.15308/Sinteza-2023-191-198

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Nterekas, A., Dr. Melas, C., Ntereka, G., Moustakis, V. (2023). The Role of Social Networks in the Communication of Medical Doctors During Covid-19 Pandemic. Paper presented at Sinteza 2023 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2023-191-198

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