The Presence of Tech Companies in Super Bowl Ads from 2021 to 2025

Keywords:
Super Bowl, Advertising, Television Commercials, Tech Industry, Brand Promotion

Abstract:
The main idea behind this paper is to examine the presence of companies belonging to the tech industry at the Super Bowl, the annual championship game of the U.S. National Football League, which enjoys the status of a mass cultural event both in its home country and all across the globe. In the theoretical part of the paper, the concept of the Super Bowl is presented alongside statistical data that highlight its global significance and, by extension, the prestige associated with advertising during its commercial breaks. Additionally, this part of the paper outlines the history of Super Bowl advertising within the broader tech sector, focusing on IT companies. The paper’s practical part presents the results of research that involved reviewing all ads aired during the Super Bowl over the past five years – 312 in total – with the aim of determining the representation of companies belonging to the tech sector. The results are presented in table form, followed by an explanation of the figures and additional observations on the strategies tech companies use with the aim of successfully appealing to the Super Bowl audience.

CITATION:

IEEE format

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A. Belačić, S. Alčaković, “The Presence of Tech Companies in Super Bowl Ads from 2021 to 2025,” in Sinteza 2025 - International Scientific Conference on Information Technology, Computer Science, and Data Science, Belgrade, Singidunum University, Serbia, 2025, pp. 493-498. doi:10.15308/Sinteza-2025-493-498

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Belačić, A., Alčaković, S. (2025). The Presence of Tech Companies in Super Bowl Ads from 2021 to 2025. Paper presented at Sinteza 2025 - International Scientific Conference on Information Technology, Computer Science, and Data Science. doi:10.15308/Sinteza-2025-493-498

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