RT Conference Proceedings A1 Dušan Borovčanin T1 IMPROVING CUSTOMER RELATIONSHIP MANAGEMENT USING MODERN INFORMATION TECHNOLOGY IN HOTEL INDUSTRY AD Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide YR 2014 NO doi: 10.15308/sinteza-2014-1032-1035 SP 1032 OP 1035