@conference{Ste2020, author = {Stefanović, T., Alčaković, S.}, title = {The Importance of Creating Digital Brands in Sports}, booktitle = {Sinteza 2020 - International Scientific Conference on Information Technology and Data Related Research}, year = 2020, doi = {10.15308/Sinteza-2020-246-252}, pages = {246-252} }