@conference{Kal2019, author = {Kaličanin, K., Čolović, M., Njeguš, A., Mitić, V.}, title = {Benefits of Artificial Intelligence and Machine Learning in Marketing}, booktitle = {Sinteza 2019 - International Scientific Conference on Information Technology and Data Related Research}, year = 2019, doi = {10.15308/Sinteza-2019-472-477}, pages = {472-477} }