@conference{Sta2014, author = {Stanković, J., Čavić, B.}, title = {Behavioural Advertising in Building Clients’ Loyalty}, booktitle = {Sinteza 2014 - Impact of the Internet on Business Activities in Serbia and Worldwide}, year = 2014, doi = {10.15308/sinteza-2014-166-170}, pages = {166-170} }