@conference{Jov2015, author = {Jovanović Tončev, M., Kostić, M., Džamić, V.}, title = {Od tradicionalnog ka elektronskom Word-of-mouth marketingu}, booktitle = {Synthesis 2015 - International Scientific Conference of IT and Business-Related Research}, year = 2015, doi = {10.15308/Synthesis-2015-51-55}, pages = {51-55} }