ONLINE SHOPPING IN SERBIA AND ITS CONNECTION WITH LEADERSHIP COMPETENCIES




Abstract:
The environment in which consumers can buy has changed and companies adjust their products and inform their consumers about them online. In this manner, the usage of the Internet in Serbia is increasing, which has a positive effect on the increase and improvement of online shopping. It is assumed that consumers will make even more progress in 2016, where the main products will be clothes, footwear, accessories and transport tickets/ booking accommodation. Since the leaders affect the trends of behavior there is assumption that they affect the trends of online shopping too. This paper will explore online shopping in Serbia and its connection of the leadership characteristics such as organization, persistence, self-confidence, enterprise and social skills with online behavior.

CITATION:

IEEE format

S. Alčaković, N. Arežina, V. Bošković, M. Samardžić, “Online Shopping in Serbia and its Connection With Leadership Competencies,” in Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research, Belgrade, Singidunum University, Serbia, 2016, pp. 497-500. doi:10.15308/Sinteza-2016-497-500

APA format

Alčaković, S., Arežina, N., Bošković, V., Samardžić, M. (2016). Online Shopping in Serbia and its Connection With Leadership Competencies. Paper presented at Sinteza 2016 - International Scientific Conference on ICT and E-Business Related Research. doi:10.15308/Sinteza-2016-497-500

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